Monday, April 14, 2008

The New Delta Airlines

This just in to my email inbox:

As a valued Northwest Airlines customer and WorldPerks(R)
member, I wanted you to be among the first to hear that we have
announced a merger with Delta Air Lines. Subject to regulatory
review, our two airlines are joining forces to create America's
premier global airline which, upon closing of the merger, will
be called Delta Air Lines.

By combining Northwest and Delta, we are building a stronger,
more resilient airline that will be a leader in providing
customer service and value. Our combined airline will offer
unprecedented access to the world, enabling you to fly to more
destinations, have more flight choices and more ways than ever
to earn and redeem your WorldPerks miles.

You can be assured that your WorldPerks miles and Elite program
status will be unaffected by this merger. In addition, you can
continue to earn miles through use of partners like WorldPerks
Visa(R). And once the new Delta Air Lines emerges you can look
forward to being a part of the world's largest frequent flyer
program with expanded benefits.

The combined Delta Air Lines will serve more U.S. communities
and connect to more worldwide destinations than any global
airline. Our hubs - both Delta's and Northwest's - will be
retained and enhanced. We will be the only U.S. airline to offer
direct service from the United States to all of the world's
major business centers in Asia, Latin America, Europe, Africa
and around North America.

Both airlines bring tremendous strengths to this new
partnership. Our complementary service networks form an
end-to-end system that is truly greater than the sum of its
parts. This is a merger by addition, not subtraction, which
means all of our hubs - both Northwest's and Delta's - will be
retained. In addition, building on both airlines' proud,
decades-long history of serving small communities, we plan to
enhance global connections to small towns and cities across the
U.S.

All of these positive benefits of our combination mean that we
can:

1. Offer a true global network where our customers will be able
to fly to more destinations, have more schedule options and more
opportunities to earn and redeem frequent flyer miles in what
will become the world's best and most comprehensive frequent
flyer program.

2. Continue to serve our current roster of destinations and to
maintain our hubs in Atlanta, Cincinnati, Detroit, Memphis,
Minneapolis/St. Paul, New York, Salt Lake City, Amsterdam and
Tokyo.

3. Improve our customers' travel experience, through new
products and services including enhanced self-service tools,
better bag-tracking technology, more onboard services, including
more meal options, new seats and refurbished cabins.

While we work to secure approval of our merger, which may take
up to 6 to 8 months, it will be business-as-usual at both
airlines. We will continue to operate as independent airlines
and the people of Northwest will remain focused on providing you
with the very best in safe, reliable and convenient air travel.
At the same time, both airlines will be planning for a seamless
integration of our two airlines, one that delivers to you the
enhanced benefits that will earn - and retain - your preference.

As we work through this process, we will keep you informed at
every step along the way. Thank you for your business and we
look forward to serving you on your next Northwest flight.

Sincerely,

Bob Soukup
Managing Director, WorldPerks


So there you have it. Stay tuned.

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